Product & Business

B2B Buyer vs User Persona Tree

Product Management diagram · made in Skemio

Hierarchy tree categorizing B2B personas into Economic Buyer, Platform Admin, and Daily Operator, along with their distinct technical requirements.
Hierarchy tree categorizing B2B personas into Economic Buyer, Platform Admin, and Daily Operator, along with their distinct technical requirements.
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What it shows

  • Economic buyers care about ROI, governance, and liability risks.
  • Platform admins require automated provisioning, SCIM, and audit logs.
  • Daily operators abandon tools with clunky navigation and slow workflows.

The takeaway

Enterprise software must satisfy compliance to sign and usability to retain.

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