Product & Business

Build vs Buy vs Partner Matrix

Product Management diagram · made in Skemio

A two-by-two Build vs Buy matrix plotting Strategic Edge against Core Capability to divide decisions into Build In-House, Selective Build, Buy SaaS, and Partner or Co-Dev.
A two-by-two Build vs Buy matrix plotting Strategic Edge against Core Capability to divide decisions into Build In-House, Selective Build, Buy SaaS, and Partner or Co-Dev.

What it shows

  • Build proprietary tech only when it provides core customer differentiation.
  • Buy off-the-shelf software for non-core capabilities like auth and billing.
  • Partner when speed-to-market outweighs proprietary software margins.

The takeaway

Build for competitive moat, buy for speed and compliance, and partner to bridge operational gaps.

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