Product & Business

Continuous Customer Discovery Weekly Cadence

Product Management diagram · made in Skemio

Flowchart displaying weekly customer discovery loop through interviews, assumption mapping, prototyping, validation gate, and backlog feeding.
Flowchart displaying weekly customer discovery loop through interviews, assumption mapping, prototyping, validation gate, and backlog feeding.

What it shows

  • Conduct 2-3 customer interviews every single week without exception.
  • Deconstruct customer feedback into testable underlying assumptions.
  • Run rapid prototype experiments within 48 hours to validate or iterate.

The takeaway

Weekly interview habits turn vague opinions into measurable product opportunities.

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