Product & Business

Deconstruct Your North Star Metric

Product Management diagram · made in Skemio

Hierarchy breaking down a North Star Metric into three sub-branches: Breadth, Depth, and Frequency, each ending with specific KPIs.
Hierarchy breaking down a North Star Metric into three sub-branches: Breadth, Depth, and Frequency, each ending with specific KPIs.
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What it shows

  • Breadth measures how many target users become active participants.
  • Depth captures the volume of core value delivered during a session.
  • Frequency tracks how repeatedly users return to experience that value.

The takeaway

Break your North Star Metric into breadth, depth, and frequency to give teams actionable targets.

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