Product & Business

Opportunity Solution Trees in Product Discovery

Product Management diagram · made in Skemio

Opportunity Solution Tree hierarchy starting from a top Outcome node, splitting into two Customer Opportunity nodes, leading to Solution nodes, and concluding with Experiment nodes.
Opportunity Solution Tree hierarchy starting from a top Outcome node, splitting into two Customer Opportunity nodes, leading to Solution nodes, and concluding with Experiment nodes.
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What it shows

  • Anchor everything to a single, measurable desired business outcome.
  • Map real customer pain points as opportunities before exploring solutions.
  • Compare multiple competing solutions per opportunity instead of picking one.

The takeaway

Never jump directly from a business goal to a feature; solve the customer need in between.

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